How come this page of venomous poo (their description, not mine) has replaced mine as the No 1 hit for the search term arseburgers?
I think the answer lies in the cached version. You'll notice that the page used to have a title including the word "Arseburgers".
So, the obvious solution is to include the word Arseburgers in my title. I'm just not sure that's a step I want to take. What do you think? If you had never been here before, and you saw the page title aardvarkzilla: Arseburgers would it reduce your inclination to take a look? Or maybe it would increase it. Oh, I don't know.