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Sunday 5 June 2005

Google stole my money

OK. First up - Google hasn't stolen my money. Google hasn't done anything it isn't completely entitled to do. In fact, this probably isn't really Google's fault at all. However, I am about 80 a month worse of because of Google.

A short while ago I took over the running of the BlogPhiles webring. The BlogPhiles webring is one of the more popular blog-related webrings with over 700 members (it was over 800 but I've done some serious house keeping). One of the first things I did was to perform a minor overhaul of the webring's website and, in the process, added Googles Adsense text-advertising.

At the time I hadn't realised that the BlogPhiles webring website ranked in the top 10 results for a Google search on the word "blog", which resulted in 400 to 600 visitors per day (a fact I only discovered when I added a sitemeter counter). Because these visitors were targeted toward that subject quite a large percentage (between 10 and 20 percent) actually clicked on the Adsense ads. Suddenly, and unexpectedly, the site was generating a revenue of $150 to $200 per month.

Suddenly, earlier this month, the BlogPhiles' website dropped out of the top 100 results in the Google search and the visitors, and subsequently the income, dropped off completely.


Income from the site has dropped for between $4 and $7 per day to less than 50c per day.

I know that I have no grounds for complaint. I understand that I should be grateful for what little I made out of the site simply for taking over the maintenance of the webring. However, I'm still pissed off about it.

June 5, 2005 11:27 PM | Weblogging


The reason you have dropped is because the markup you used for the site has very little semantic weight.

I see no tags for headings, pargraphs, nagivation lists.

I made a post about this a few days ago, might be worth reading.

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